Build a profitable Amazon business from scratch

A cradle-to-empire roadmap for physical-product sellers — from picking your first winning product to running a seven-figure operation — with real numbers, zero fluff, and an exact playbook for every phase.

59 lessonsAI-adaptiveCancel anytimeLearn anywhere

"I don't teach you how to sell on Amazon — I teach you how to build a business that happens to sell on Amazon, and that distinction changes everything."

— Timothy Atunnise

What you'll learn

What you'll be able to do

Identify and validate high-demand, low-competition physical products using data-driven scorecards and market research tools
Source, negotiate, and import inventory from domestic or overseas suppliers with full cost and compliance control
Launch a fully optimized Amazon listing — title, bullets, images, A+ content, and backend keywords — that converts browsers into buyers
Build and manage profitable Amazon PPC advertising campaigns that lower ACoS and scale revenue predictably
Execute daily, weekly, and monthly operating checklists to manage cash flow, inventory, and account health without chaos
Protect and grow a seven-figure Amazon business through brand registry, IP defense, review strategy, and sustainable scaling systems

How it works

A school that adapts to you

This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.

We learn your level

A quick placement check tailors your starting point so you're never bored or lost.

Lessons adapt as you go

Each lesson is written for your pace and your goal, adjusting as your skills grow.

Your AI coach keeps you moving

Checkpoints, feedback, and gentle nudges turn progress into a real result.

The curriculum

What's inside your school

12 modules · 59 lessons

Amazon Business Fundamentals & Seller Mindset

Establishes the Amazon business model, platform mechanics, and the success mindset every profitable seller needs before spending a dollar.

1.1How Amazon Seller Central WorksIncluded
1.2FBA vs. FBM vs. SFP — Choosing Your Fulfillment ModelIncluded
1.3Amazon's Fee Structure & Profit Math 101Included
1.4Seller Account Types & Registration WalkthroughIncluded
1.5Legal Entities, Taxes & US Compliance BasicsIncluded

Market Research & Opportunity Identification

Teaches data-driven methods for spotting untapped product niches before competitors do.

2.1Amazon's Search Engine & Customer Demand SignalsIncluded
2.2Using Jungle Scout, Helium 10 & Brand AnalyticsIncluded
2.3Competitor Reverse-EngineeringIncluded
2.4Trend Analysis & Seasonality MappingIncluded
2.5Building Your Opportunity ShortlistIncluded

The Product-Selection Scorecard & Validation

Gives sellers a repeatable, weighted scorecard to validate every product idea against profitability and risk criteria.

3.1The 10-Point Product-Selection ScorecardIncluded
3.2Profitability Example — Full Unit-Economics WalkthroughIncluded
3.3Gated Categories & Restricted Products ChecklistIncluded
3.4Intellectual Property Risk AssessmentIncluded
3.5Final Go / No-Go Validation FrameworkIncluded

Sourcing, Supplier Negotiation & Quality Control

Covers finding, vetting, and securing reliable domestic and overseas suppliers while protecting margins and quality.

4.1Domestic vs. Overseas Sourcing — Trade-Offs & Decision MatrixIncluded
4.2Finding Suppliers on Alibaba, Global Sources & US DirectoriesIncluded
4.3Negotiating Price, MOQ, Payment Terms & SamplesIncluded
4.4Product Customization & Private-Label BrandingIncluded
4.5Pre-Shipment Inspection & Quality-Control ChecklistsIncluded

Importing, Logistics & Inventory Management

Guides sellers through freight, customs, landed cost, and FBA inbound shipping from first order to reorder cadence.

5.1Incoterms Explained — EXW to DDPIncluded
5.2Freight Forwarders, Customs Brokers & Import DocumentationIncluded
5.3Calculating Total Landed CostIncluded
5.4FBA Shipment Creation & Labeling RequirementsIncluded
5.5Inventory Forecasting, Reorder Points & Storage-Fee AvoidanceIncluded

Listing Creation & Conversion Optimization

Teaches sellers how to build fully optimized listings that rank organically and convert browsers into buyers.

6.1Amazon's A9/A10 Algorithm — What Actually Drives RankIncluded
6.2Keyword Research & Backend Search Terms StrategyIncluded
6.3Writing High-Converting Titles, Bullets & DescriptionsIncluded
6.4Product Photography & Video StandardsIncluded
6.5A+ Content & Brand Story CreationIncluded

Product Launch & Rank Acceleration

Provides a structured launch playbook that generates early velocity, reviews, and organic rank from day one.

7.1Pre-Launch Checklist & Inventory Readiness VerificationIncluded
7.2Launch Pricing Strategy & Promotional MechanicsIncluded
7.3Driving External Traffic — Social, Email & InfluencerIncluded
7.4The Vine Program & Compliant Early-Review StrategyIncluded
7.5Launch Week KPIs & Rank Tracking DashboardIncluded

Amazon PPC Advertising — Build, Optimize & Scale

Delivers a complete advertising curriculum from campaign architecture through ACoS reduction and budget scaling.

8.1Sponsored Products — Campaign Structure & Match TypesIncluded
8.2Sponsored Brands & Sponsored Display StrategyIncluded
8.3Keyword Harvesting & Negative Keyword ManagementIncluded
8.4Bid Optimization, ACoS Targets & TACoS TrackingIncluded
8.5Scaling Ad Budgets & Dayparting for Maximum ROASIncluded

Daily, Weekly & Monthly Operating Checklists

Installs the operational rhythm — checklists, dashboards, and routines — that keeps a growing Amazon business running without chaos.

9.1Daily Seller Dashboard Review — The 15-Minute Morning RoutineIncluded
9.2Weekly Operating Checklist — Inventory, PPC & ReviewsIncluded
9.3Monthly Financial Review — P&L, Cash Flow & Fee ReconciliationIncluded
9.4Account Health Monitoring & Early-Warning SystemIncluded
9.5Building SOPs & Delegating to a Virtual AssistantIncluded

Account Protection, Brand Registry & Intellectual Property Defense

Equips sellers to protect their brand, listings, and account from hijackers, counterfeiters, and policy violations.

10.1Amazon Brand Registry — Eligibility, Application & BenefitsIncluded
10.2Stopping Hijackers & Listing Suppression — Action PlanIncluded
10.3Project Zero & Transparency Program EnrollmentIncluded
10.4Review Policy Compliance & Responding to Negative FeedbackIncluded
10.5Account Suspension Prevention & Reinstatement PlaybookIncluded

Financial Management, Profitability & Cash-Flow Control

Teaches the financial discipline — from pricing to cash-flow forecasting — that separates sustainable businesses from cash-strapped sellers.

11.1Amazon Settlement Reports & Bookkeeping with A2XIncluded
11.2Dynamic Pricing Strategy & Repricing ToolsIncluded
11.3Understanding Amazon's Reimbursement & Chargeback ProcessIncluded
11.4Inventory Financing Options — Credit Lines, Clearco & PayabilityIncluded
11.5Pricing for Profit — Minimum Advertised Price & MAP PolicyIncluded

Scaling to Multiple Products & Portfolio Management

Shows how to expand from one winning product to a diversified, defensible portfolio without overextending capital.

12.1When & How to Launch Your Second ProductIncluded
12.2Building a Brand Catalog — Variations, Bundles & Complementary SKUsIncluded
12.3Portfolio Profitability Matrix — Stars, Cash Cows & CutsIncluded
12.4International Expansion — Amazon EU, Canada & BeyondIncluded

Who it's for

Is this you?

The side-hustler ready to go real

He's done the research, saved a startup budget, and needs a step-by-step system to launch his first private-label product without quitting his day job prematurely.

The career-changer betting on herself

She's leaving corporate life and wants to build an Amazon brand that generates real, scalable income — not a hobby shop — with a business-minded framework she can trust.

The small business owner expanding online

He already sells a physical product locally or through his own site and wants to unlock Amazon's customer base with a properly structured listing, PPC, and brand presence.

The early-stage seller fixing bad habits

He launched a product but his ACoS is bleeding, his listing doesn't convert, and he has no real operating system — this academy gives him the foundation he skipped.

The international seller entering the US market

She's based outside the US and wants to sell on Amazon.com with full confidence in compliance, logistics, and account setup — adapted to her cross-border reality.

The brand builder thinking long-term

He's not chasing a quick flip — he wants Brand Registry, IP defense, a multi-SKU catalog, and a business he can eventually sell, and this curriculum takes him all the way there.

Questions

Frequently asked

Your teacher

A note from your teacher

Timothy Atunnise

If you've been circling Amazon selling for a while — watching YouTube videos, buying tools, downloading free PDFs — and you still haven't pulled the trigger, I want to tell you something: the problem isn't you. The information landscape around Amazon is genuinely chaotic. There's too much of it, most of it is out of date, and almost none of it tells you what to do next, in the right order, with the right numbers in front of you. That's the gap I built this academy to close.

I've seen sellers spend months researching products only to source something that's already margin-crushed by established competitors. I've watched people build beautiful listings that never rank because nobody taught them how Amazon's search algorithm actually works. I've seen PPC accounts hemorrhage cash because someone set up campaigns by feel instead of by structure. And I've seen sellers who were doing $50,000 a month wake up to a suspension notice with no reinstatement plan in place. Every one of those disasters is avoidable — if you have the right roadmap before you need it.

That's what Amazon Seller Academy is. Not a collection of tactics. A complete, sequenced operating system — from the moment you register your seller account to the day you're managing a multi-product brand with a virtual assistant running your SOPs. Every phase builds on the last. The product-selection scorecard keeps you out of bad markets before you spend a dollar. The sourcing and negotiation framework gets you to the right supplier at the right price. The listing creation and PPC modules make sure your product doesn't just exist on Amazon — it competes. And the operations, financial management, and brand protection phases make sure what you build actually lasts.

I won't promise you a shortcut. I'll promise you a straight line. You'll learn exactly what to do, in exactly what order, with real numbers at every decision point. No motivational filler. No "it depends" without an answer. Just the clearest, most complete path I know to building a physical-product business on Amazon that generates real income and real equity. I'm glad you're here — let's get to work.